Consulting, coaching, mentoring and counseling are distinct terms, which can be gray and confusing. It is essential, that the executive coaching industry have clarity of terms to ensure the client knows what they are purchasing in advance of contract signature.
This table may be helpful for professionals and buyers of these 4 very important business services. We could also add, facilitator to the list of roles as well.
| Type | Definition | Conversational Focus | Purpose |
| Counseling
(Perspective) |
A helping relationship which assists the client in understanding the past to clarify the present | Story, pain, family systems, adverse childhood experiences, emotional response | Bring understanding, healing and understanding of the past to inform the present |
| Coaching
(Partnering) |
A helping relationship which supports the client in understanding client strengths, weaknesses, values and the current situation to reach developmental goals | Strengths, Weaknesses, Core Values, Current Situation, Developmental and Business Goals | Reach developmental outcomes and or contracted business outcomes – presence |
| Mentoring
(Preparing) |
A helping relationship which assists the mentee to reach professional goals | Emphasizes the lived professional experiences of the mentor to encourage the mentee | Career guidance, pitfall avoidance, perspective |
| Consulting
(Prescribing) |
A helping relationship which assesses the clients current situation and provided recommendations | Provide recommendations based on current situation | Assess and provide prescription on what to do next |
What do you think?